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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Language
English
English
Book
Paperback
Lifestyle is an important concept in advertising and applied marketing research, although casual use...
Libristo code: 01208157
?
294 b
294 b
124.27
€
včetně DPH
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Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current
About the book
Full name
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Author
Lynn R Kahle
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
309
EAN
9780765625618
ISBN
076562561X
Libristo code
01208157
Publishers
Taylor & Francis Ltd
Weight
462
Dimensions
230 x 154 x 26
