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Marketing to Moviegoers
Language
English
English
Book
Paperback
While Hollywood executives spend millions of dollars making movies, even more money is poured into s...
Full description
Libristo code: 01302495
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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics
About the book
Full name
Marketing to Moviegoers
Author
Robert Marich
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
408
EAN
9780809331963
ISBN
0809331969
Libristo code
01302495
Publishers
Southern Illinois University Press
Weight
636
Dimensions
235 x 156 x 27
