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Marketing the Museum

Language EnglishEnglish
Book Hardback
Book Marketing the Museum Fiona McLean
Libristo code: 06704756
Publishers Taylor & Francis Ltd, December 1996
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential re...
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The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.

About the book

Full name Marketing the Museum
Author Fiona McLean
Language English
Binding Book - Hardback
Date of issue 1996
Number of pages 268
EAN 9780415103923
ISBN 9780415103923
Libristo code 06704756
Publishers Taylor & Francis Ltd
Weight 544
Dimensions 174 x 246 x 25

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Museology & heritage studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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