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Marketing Strategies

Language EnglishEnglish
Book Paperback
Book Marketing Strategies Viju Mathew
Libristo code: 06839684
Publishers VDM Verlag, January 2011
Marketing is the integral part of today's business. Success and failure depends on the marketing for... Full description
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Marketing is the integral part of today's business. Success and failure depends on the marketing for which business pay utmost care and spend millions of dollar to attract its target segment. Developing and implementing marketing strategies are keys for the success of product and services, competitive advantage and better understanding of its market. These application marketing strategies are extended to seek different condition of the business and review strategies which is followed in modern business. The marketing concept being followed in industries has been elaborated to generate intellect capacity, level of flexibility and receptivity, so that business uncover newer approach which does in fact have the potential to create strategic advantage. The marketing strategy being highlighted will be useful for students, professional, businessman, consultant, researchers and entrepreneur for easy understanding and apply the marketing strategies for business competitive advantage. Use appropriate strategy will create preemptive advantage and difference giving leadership advantage to the organization.

About the book

Full name Marketing Strategies
Author Viju Mathew
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 180
EAN 9783639329643
ISBN 3639329643
Libristo code 06839684
Publishers VDM Verlag
Weight 272
Dimensions 152 x 229 x 10
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