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Marketing Research
Language
English
English
Book
Paperback
Marketers now have the opportunity to invest in more data research and take advantage of social netw...
Full description
Libristo code: 09380335
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565 b
COMING SOON
565 b
COMING SOON
239.12
€
včetně DPH
Forthcoming
Date unknown
Delivery to Austria
Date unknown
Delivery to Austria
30-day return policy
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Hardback
160.51
€
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition of "Marketing Research" shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
About the book
Full name
Marketing Research
Author
David A. Aaker
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
704
EAN
9781118977927
Libristo code
09380335
Publishers
John Wiley & Sons Inc
Weight
666
