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Marketing Research

Language EnglishEnglish
Book Paperback
Book Marketing Research Naresh Malhotra
Libristo code: 04022406
Publishers Pearson Education, July 2009
For undergraduate and graduate market research courses, with new case studies and a chapter on Struc...
? points 240 b
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For undergraduate and graduate market research courses, with new case studies and a chapter on Structural Equation Modeling. 6th edition.

About the book

Full name Marketing Research
Author Naresh Malhotra
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 936
EAN 9780136094234
ISBN 0136094236
Libristo code 04022406
Publishers Pearson Education
Weight 2004
Dimensions 218 x 276 x 33

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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