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Marketing Research and Modeling: Progress and Prospects

Language EnglishEnglish
Book Paperback
Book Marketing Research and Modeling: Progress and Prospects Yoram J. Wind
Libristo code: 01381180
Publishers Springer-Verlag New York Inc., March 2005
Marketing Research and Modeling addresses state of the art developments including new techniques and... Full description
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

About the book

Full name Marketing Research and Modeling: Progress and Prospects
Author Yoram J. Wind, Paul E. Green
Language English
Binding Book - Paperback
Date of issue 2005
Number of pages 346
EAN 9780387243085
ISBN 0387243089
Libristo code 01381180
Publishers Springer-Verlag New York Inc.
Weight 1130
Dimensions 155 x 235 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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