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Analysis of Theodore Levitt's Marketing Myopia
Language
English
English
Book
Paperback
Recognizing that companies went bust when the market for their products dried up, Levitt set out to...
Libristo code: 16737017
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23 b
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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
About the book
Full name
Analysis of Theodore Levitt's Marketing Myopia
Author
Monique Diderich
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
94
EAN
9781912127337
ISBN
9781912127337
Libristo code
16737017
Publishers
Macat International Limited
Weight
111
Dimensions
132 x 198 x 6
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