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Marketing, Morality and the Natural Environment

Language EnglishEnglish
Book Paperback
Book Marketing, Morality and the Natural Environment Andrew Crane
Libristo code: 06745313
Publishers Taylor & Francis Ltd, March 2007
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'gr... Full description
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

About the book

Full name Marketing, Morality and the Natural Environment
Author Andrew Crane
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 218
EAN 9780415439619
ISBN 9780415439619
Libristo code 06745313
Publishers Taylor & Francis Ltd
Weight 386
Dimensions 156 x 234 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Earth Sciences, Geography, Environment, Planning > The environment
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