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Marketing Management

Language EnglishEnglish
Book Hardback
Book Marketing Management Philip Kotler
Libristo code: 04048372
Publishers Pearson Education, April 2009
With info on understanding marketing management, capturing marketing insights, connecting with custo...
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With info on understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market, delivering and communicating value, and implementation and control.

About the book

Full name Marketing Management
Author Philip Kotler
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 928
EAN 9780273718567
ISBN 0273718568
Libristo code 04048372
Publishers Pearson Education
Weight 2087
Dimensions 213 x 274 x 38

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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