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Marketing-Management

Language EnglishEnglish
Book Paperback
Book Marketing-Management Heribert Meffert
Libristo code: 03211463
Publishers Gabler Verlag, April 1994
Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert... Full description
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74.06 € včetně DPH
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Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.

About the book

Full name Marketing-Management
Author Heribert Meffert
Language English
Binding Book - Paperback
Date of issue 1994
Number of pages 490
EAN 9783409236133
ISBN 9783409236133
Libristo code 03211463
Publishers Gabler Verlag
Weight 874
Dimensions 172 x 244 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Economics
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