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Marketing Management in Turkey
Language
English
English
Book
Hardback
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and stand...
Full description
Libristo code: 19306926
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301 b
301 b
127.16
€
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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
About the book
Full name
Marketing Management in Turkey
Author
Selcen Ozturkcan
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
480
EAN
9781787145580
ISBN
9781787145580
Libristo code
19306926
Publishers
Emerald Publishing Limited
Weight
802
Dimensions
162 x 230 x 31
