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Marketing Insights from A to Z

Language EnglishEnglish
Book Hardback
Book Marketing Insights from A to Z Philip Kotler
Libristo code: 04085358
Publishers John Wiley & Sons Inc, February 2003
A concise, candid and accessible book which relays fundamentalideas fast for a general, non-speciali...
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A concise, candid and accessible book which relays fundamentalideas fast for a general, non-specialist marketing audience.

About the book

Full name Marketing Insights from A to Z
Author Philip Kotler
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 224
EAN 9780471268673
ISBN 0471268674
Libristo code 04085358
Publishers John Wiley & Sons Inc
Weight 498
Dimensions 221 x 151 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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