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Marketing in Travel and Tourism

Language EnglishEnglish
Book Paperback
Book Marketing in Travel and Tourism Middleton
Libristo code: 04145847
Publishers Taylor & Francis Ltd, March 2009
4th edition. With new material on the role of e-marketing, motivations and consumer behaviour, with...
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4th edition. With new material on the role of e-marketing, motivations and consumer behaviour, with new full-colour interior and recommended websites. Explains the concepts and principles of marketing and strategy.

About the book

Full name Marketing in Travel and Tourism
Author Middleton
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 528
EAN 9780750686938
ISBN 0750686936
Libristo code 04145847
Publishers Taylor & Francis Ltd
Weight 1272
Dimensions 199 x 269 x 30

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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