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Marketing in a Multicultural World

Language EnglishEnglish
Book Paperback
Book Marketing in a Multicultural World Janeen Arnold Costa
Libristo code: 04714188
Publishers SAGE Publications Inc, April 1995
The latest theories on cultural identity and the impact of ethnicity on the practice of marketing ar... Full description
? points 378 b
159.80 € včetně DPH
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The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.

About the book

Full name Marketing in a Multicultural World
Author Janeen Arnold Costa
Language English
Binding Book - Paperback
Date of issue 1995
Number of pages 341
EAN 9780803953284
ISBN 0803953283
Libristo code 04714188
Publishers SAGE Publications Inc
Weight 542
Dimensions 153 x 230 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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