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Marketing Communications

Language EnglishEnglish
Book Paperback
Book Marketing Communications John R Rossiter
Libristo code: 19305008
Publishers SAGE Publications Ltd, September 2018
Uniting industry experience with academic expertise, the authors combine marketing communications an... Full description
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

About the book

Full name Marketing Communications
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 584
EAN 9781526438652
ISBN 9781526438652
Libristo code 19305008
Weight 1130
Dimensions 185 x 240 x 31
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