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Marketing Communications

Language EnglishEnglish
Book Paperback
Book Marketing Communications Pr Smith
Libristo code: 21364551
Publishers Kogan Page Ltd, December 2019
"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling... Full description
? points 146 b
61.75 € včetně DPH
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"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Da

About the book

Full name Marketing Communications
Author Pr Smith, Ze Zook
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 672
EAN 9780749498641
ISBN 0749498641
Libristo code 21364551
Publishers Kogan Page Ltd
Weight 1110
Dimensions 289 x 308 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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