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Marketing and Modernity

Language EnglishEnglish
Book Paperback
Book Marketing and Modernity Marianne E. Lien
Libristo code: 08857118
Publishers Bloomsbury Publishing, September 1997
This text examines the strategies and struggles of the professionals who are responsible for marketi... Full description
? points 152 b
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This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

About the book

Full name Marketing and Modernity
Author Marianne E. Lien
Language English
Binding Book - Paperback
Date of issue 1997
Number of pages 256
EAN 9781859739969
ISBN 9781859739969
Libristo code 08857118
Publishers Bloomsbury Publishing
Weight 408
Dimensions 216 x 142 x 26

Categories

Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies > Industrial chemistry & chemical engineering > Food & beverage technology
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Society & Social Sciences > Society & culture: general
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