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Marketing Across Cultures

Language EnglishEnglish
Book Paperback
Book Marketing Across Cultures Fons Trompenaars
Libristo code: 02406956
Publishers John Wiley and Sons Ltd, August 2004
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in th... Full description
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25.79 € včetně DPH
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

About the book

Full name Marketing Across Cultures
Author Fons Trompenaars
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 354
EAN 9781841124711
ISBN 1841124710
Libristo code 02406956
Publishers John Wiley and Sons Ltd
Weight 548
Dimensions 157 x 233 x 21

Categories

Society & Social Sciences > Society & culture: general > Social groups > Ethnic studies > Ethnic minorities & multicultural studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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