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Market-Driven Thinking
Language
English
English
Book
Hardback
Offers a useful mental model and tools for learning about how executives and customers think within...
Full description
Libristo code: 06295989
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239 b
239 b
100.93
€
včetně DPH
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Delivery to Austria
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Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
About the book
Full name
Market-Driven Thinking
Author
Arch G. Woodside
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
324
EAN
9780750679015
ISBN
9780750679015
Libristo code
06295989
Publishers
Taylor & Francis Ltd
Weight
644
Dimensions
162 x 236 x 18
