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Managing Media Firms and Industries

Language EnglishEnglish
Book Hardback
Book Managing Media Firms and Industries Gregory Ferrell Lowe
Libristo code: 05267034
Publishers Springer International Publishing AG, August 2015
This volume provides rich insight into the nature and practice of media management. Contributions as... Full description
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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

About the book

Full name Managing Media Firms and Industries
Author Gregory Ferrell Lowe, Charles Brown
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 382
EAN 9783319085142
ISBN 331908514X
Libristo code 05267034
Publishers Springer International Publishing AG
Weight 7096
Dimensions 155 x 235 x 27

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Economics > Economics of industrial organization
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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