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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Language EnglishEnglish
Book Hardback
Book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies Riyad Eid
Libristo code: 08656598
Publishers Idea Group,U.S., March 2013
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as... Full description
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Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. This highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage.

About the book

Full name Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Author Riyad Eid
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 427
EAN 9781466636316
ISBN 9781466636316
Libristo code 08656598
Publishers Idea Group,U.S.
Weight 1332
Dimensions 221 x 286 x 27
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