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Management and Creativity

Language EnglishEnglish
Book Hardback
Book Management and Creativity Chris Bilton
Libristo code: 04954517
Publishers John Wiley and Sons Ltd, August 2006
This book explores the relationship between the management of creativity and creative approaches to... Full description
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

About the book

Full name Management and Creativity
Author Chris Bilton
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 216
EAN 9781405119955
ISBN 1405119950
Libristo code 04954517
Publishers John Wiley and Sons Ltd
Weight 580
Dimensions 185 x 256 x 18

Categories

Economics, Finance, Business & Management > Economics > Economic systems & structures
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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