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Luxury Online
Language
English
English
Book
Paperback
This new book focuses on the analysis of the online strategy and development of the luxury industry,...
Full description
Libristo code: 02966508
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189 b
189 b
80.06
€
včetně DPH
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
About the book
Full name
Luxury Online
Author
U. Okonkwo
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
360
EAN
9781349364176
ISBN
1349364177
Libristo code
02966508
Publishers
Springer Palgrave Macmillan
Weight
587
Dimensions
156 x 235 x 20
