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Luxury, Lies and Marketing

Language EnglishEnglish
Book Paperback
Book Luxury, Lies and Marketing M. Sicard
Libristo code: 12043916
Publishers Palgrave Macmillan, January 2013
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they... Full description
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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

About the book

Full name Luxury, Lies and Marketing
Author M. Sicard
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 190
EAN 9781349443079
ISBN 1349443077
Libristo code 12043916
Publishers Palgrave Macmillan
Weight 2776
Dimensions 140 x 216 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Business strategy
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