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Price and quality alone are no longer sufficient to gain competitive advantage. It is high quality knowledge which provides the opportunities for adding exclusive value to products and services. This work provides organizations with a way to shift the knowledge ambition and realize it in practice. For this purpose, an intelligent business strategy is offered based on the experiences of seven market leaders in the Netherlands, combined with modern insights from organizational theory. The authors devote much attention to the tools available to the knowledge enterprise, such as lateral structures, personnel management and information technology.