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Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners

Language EnglishEnglish
Book Hardback
Book Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners David Dranove
Libristo code: 04891395
Publishers John Wiley & Sons Inc, August 2005
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosi... Full description
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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: Measuring your firm's competitive advantage Analyzing opportunities and threats in your industry Responding to a competitor's strategy and pricing Coping with entry into new markets Positioning your firm against the competition Developing a sustainable, long-term competitive advantage And much more

About the book

Full name Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners
Author David Dranove, Sonia Marciano
Language English
Binding Book - Hardback
Date of issue 2005
Number of pages 240
EAN 9780471478553
ISBN 0471478555
Libristo code 04891395
Publishers John Wiley & Sons Inc
Weight 430
Dimensions 236 x 164 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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