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Kellogg on Integrated Marketing

Language EnglishEnglish
Book Hardback
Book Kellogg on Integrated Marketing Bobby Calder
Libristo code: 04888544
Publishers John Wiley & Sons Inc, November 2002
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management an... Full description
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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

About the book

Full name Kellogg on Integrated Marketing
Author Bobby Calder, Dawn Iacobucci
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 336
EAN 9780471204763
ISBN 0471204765
Libristo code 04888544
Publishers John Wiley & Sons Inc
Weight 678
Dimensions 167 x 236 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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