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Kellogg on Branding in a Hyper-Connected World

Language EnglishEnglish
Book Hardback
Book Kellogg on Branding in a Hyper-Connected World Alice M Tybout
Libristo code: 19457922
Publishers John Wiley & Sons Inc, March 2019
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connec...
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World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the r

About the book

Full name Kellogg on Branding in a Hyper-Connected World
Author Alice M Tybout
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 368
EAN 9781119533184
ISBN 9781119533184
Libristo code 19457922
Publishers John Wiley & Sons Inc
Weight 568
Dimensions 168 x 233 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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