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Introduction to Sport Marketing

Language EnglishEnglish
Book Paperback
Book Introduction to Sport Marketing Aaron C.T. Smith
Libristo code: 06400648
Publishers Taylor & Francis Ltd, January 2015
Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction t... Full description
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Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.

About the book

Full name Introduction to Sport Marketing
Author Aaron C.T. Smith
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 324
EAN 9781138022966
ISBN 1138022969
Libristo code 06400648
Publishers Taylor & Francis Ltd
Weight 600
Dimensions 175 x 247 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Sports & Active outdoor recreation > Sport: general > Sporting events & management > Sports management & facilities
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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