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Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World

Name: Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World
Brand: PEARSON Education Limited
SKU: 02381880
Price: 104.36 EUR
Availability: InStock

Kimberly Tranter

Language

English

Book Paperback

Libristo code: 02381880

Publishers PEARSON Education Limited, November 2013

For courses in Introduction to Revenue Management. The first of its kind, this book was written to a... Full description

Libristo code: 02381880

247 b

104.36 € včetně DPH

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Delivery to Austria

30-day return policy

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For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.