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Internet Marketing and Big Data Exploitation

Language EnglishEnglish
Book Paperback
Book Internet Marketing and Big Data Exploitation Ian Chaston
Libristo code: 12045398
Publishers Palgrave Macmillan, January 2014
Understanding new strategic approaches is provided by examining how the online world is being exploi... Full description
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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

About the book

Full name Internet Marketing and Big Data Exploitation
Author Ian Chaston
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 287
EAN 9781349504145
ISBN 1349504149
Libristo code 12045398
Publishers Palgrave Macmillan
Weight 3794
Dimensions 140 x 216 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Economics, Finance, Business & Management > Economics
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