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International Strategic Marketing

Language EnglishEnglish
Book Paperback
Book International Strategic Marketing J.B. McCall
Libristo code: 06743607
Publishers Taylor & Francis Ltd, April 2004
As Europe moves towards becoming a truly single European market, its contribution to global marketin... Full description
? points 201 b
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As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice.

About the book

Full name International Strategic Marketing
Author J.B. McCall, Marilyn Stone
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 284
EAN 9780415314176
ISBN 9780415314176
Libristo code 06743607
Publishers Taylor & Francis Ltd
Weight 530
Dimensions 174 x 246

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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