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International Marketing

Language EnglishEnglish
Book Paperback
Book International Marketing Dr. Rakesh Mohan Joshi
Libristo code: 08877294
Publishers OUP India, October 2014
International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the sub... Full description
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International Marketing 2/e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2/e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

About the book

Full name International Marketing
Author Dr. Rakesh Mohan Joshi
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 816
EAN 9780198077022
ISBN 0198077025
Libristo code 08877294
Publishers OUP India
Weight 1048
Dimensions 185 x 242 x 33

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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