Contact
How to shop
Delivery
Shopping guide
International Marketing Strategy: Analysis, Development and Implementation
English
231 b
Delivery to Austria
30-day return policy
You might also be interested in
/
Paperback
64.32
€
/
Paperback
36.06
€
/
Paperback
103.93
€
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy.Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
About the book
English
