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International Marketing: 12 Steps to Winning Globally

Language EnglishEnglish
Book Paperback
Book International Marketing: 12 Steps to Winning Globally Lloyd Corder
Libristo code: 18763339
International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no... Full description
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International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that

About the book

Full name International Marketing: 12 Steps to Winning Globally
Author Lloyd Corder
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 302
EAN 9781974224883
ISBN 1974224880
Libristo code 18763339
Weight 602
Dimensions 203 x 254 x 16
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