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International Luxury Brand Strategy

Language EnglishEnglish
Book Paperback
Book International Luxury Brand Strategy Pierre Xiao Lu
Libristo code: 21047963
Publishers Taylor & Francis Ltd, November 2021
This book looks at luxury brand management and strategy from theory to practice and presents new the...
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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on

About the book

Full name International Luxury Brand Strategy
Author Pierre Xiao Lu
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 242
EAN 9781138614840
ISBN 113861484X
Libristo code 21047963
Publishers Taylor & Francis Ltd
Weight 432
Dimensions 156 x 234 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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