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Innovationsmanagement in der Hotellerie

Language GermanGerman
Book Hardback
Book Innovationsmanagement in der Hotellerie Markus Schreyer
Libristo code: 12566399
Publishers Walter de Gruyter, December 2016
Der deutsche Hotelmarkt zählt zu den größten und attraktivsten Märkten Europas, allerdings wurden in... Full description
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Der deutsche Hotelmarkt zählt zu den größten und attraktivsten Märkten Europas, allerdings wurden in den letzten Jahrzehnten kaum Umsatzerhöhungen erzielt. Bisher hat sich die Hotellerie kaum mit Neuerungen als Wachstumstreiber auseinandergesetzt. Wie kann zukünftiges Wachstum entstehen? Die Studie legt dar, inwiefern das Innovationspotenzial der Hotellerie im Geschäftsfeld Vertrieb und Marketing Wachstumsauslöser der Branche werden kann.

About the book

Full name Innovationsmanagement in der Hotellerie
Author Markus Schreyer
Language German
Binding Book - Hardback
Date of issue 2016
Number of pages 348
EAN 9783110448801
ISBN 3110448807
Libristo code 12566399
Publishers Walter de Gruyter
Weight 757
Dimensions 170 x 244 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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