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Innovations in Services Marketing and Management

Language EnglishEnglish
Book Hardback
Book Innovations in Services Marketing and Management Goyal
Libristo code: 08656728
Publishers Idea Group,U.S., November 2013
"This book presents insights into marketing strategies and tactical perspectives in both large and s...
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"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--

About the book

Full name Innovations in Services Marketing and Management
Author Goyal, Anita Goyal
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 331
EAN 9781466646711
ISBN 9781466646711
Libristo code 08656728
Publishers Idea Group,U.S.
Weight 1293
Dimensions 221 x 286 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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