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Individual Goal Hierarchies as Antecedents of Market Structures

Language GermanGerman
Book Paperback
Book Individual Goal Hierarchies as Antecedents of Market Structures Marcel Paulssen
Libristo code: 01757439
Publishers Deutscher Universitätsverlag, July 2000
Based on the notion that consumers are self-regulating, volitional decision makers and capable of re...
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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

About the book

Full name Individual Goal Hierarchies as Antecedents of Market Structures
Language German
Binding Book - Paperback
Date of issue 2000
Number of pages 266
EAN 9783824472222
ISBN 3824472228
Libristo code 01757439
Weight 374
Dimensions 148 x 210 x 15
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