Doesn't suit? No problem! You can return within 30 days
You won't go wrong with a gift voucher. The gift recipient can choose anything from our offer.
30-day return policy
Kawaii is a Japanese term which means 'cute'. Since its emergence in the 1970s, 'cuteness' has become a highly valued and popular aesthetic quality in every aspect of Japanese society - pop-stars and government departments alike have official Kawaii mascots. "I Love Kawaii" offers readers a spectacular visual tour of some of the most popular and original Kawaii characters and creators from around the world.