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Hybrid Value Creation
Language
English
English
Book
Paperback
This work deals with hybrid value creation, i.e., the process of generating additional value by inno...
Full description
Libristo code: 01784300
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137 b
137 b
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Paperback
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This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.
About the book
Full name
Hybrid Value Creation
Author
Vivek K. Velamuri
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
200
EAN
9783834939609
ISBN
3834939609
Libristo code
01784300
Weight
2903
Dimensions
148 x 210 x 13
