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How to Win Campaigns

Language EnglishEnglish
Book Hardback
Book How to Win Campaigns Chris Rose
Libristo code: 06695911
Publishers Taylor & Francis Ltd, September 2010
A practical guide for creating and running successful campaigns. Written for the new campaigner and... Full description
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170.51 € včetně DPH
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A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. It provides models of motivation, analysis and communication structure.

About the book

Full name How to Win Campaigns
Author Chris Rose
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 400
EAN 9781849711937
ISBN 9781849711937
Libristo code 06695911
Publishers Taylor & Francis Ltd
Weight 700
Dimensions 170 x 216 x 34

Categories

Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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