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How to Create Profitable New Products

Language EnglishEnglish
Book Hardback
Book How to Create Profitable New Products George Gruenwald
Libristo code: 11553548
Publishers NTC PUB GROUP, August 1997
This comprehensive resource guides students step-by-step through the product development process, fr... Full description
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This comprehensive resource guides students step-by-step through the product development process, from concept through launch in the marketplace. Case histories profile successful new product introductions in a changing marketplace. This text details the best ways to: * Identify and respond to the real needs of consumers. * Plan for products that fit the company's charter and win top management commitment. * Test new products to spot and cure defects, assess market potential, and plan expansions. * Develop a complete marketing plan for a major new product introduction.

About the book

Full name How to Create Profitable New Products
Author George Gruenwald
Language English
Binding Book - Hardback
Date of issue 1997
Number of pages 487
EAN 9780844233536
ISBN 0844233536
Libristo code 11553548
Publishers NTC PUB GROUP
Weight 1220
Dimensions 194 x 246 x 39

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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