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Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Name: Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Brand: McGraw-Hill Education - Europe
SKU: 04010308
Price: 32.85 EUR
Availability: InStock

Margaret Mark

Carol S. Pearson

Language

English

Book Hardback

Libristo code: 04010308

Publishers McGraw-Hill Education - Europe, February 2001

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a... Full description

Libristo code: 04010308

78 b

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32.85 €

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.