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Handbook of Research on Managing and Influencing Consumer Behavior

Language EnglishEnglish
Book Hardback
Book Handbook of Research on Managing and Influencing Consumer Behavior Hans Ruediger Kaufman
Libristo code: 03179936
Publishers Idea Group,U.S., October 2014
"This book discusses the importance of understanding and implementing customer knowledge management... Full description
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"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

About the book

Full name Handbook of Research on Managing and Influencing Consumer Behavior
Author Hans Ruediger Kaufman
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 573
EAN 9781466665477
ISBN 9781466665477
Libristo code 03179936
Publishers Idea Group,U.S.
Weight 2041
Dimensions 152 x 229 x 41

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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