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Handbook of Research on Consumerism in Business and Marketing

Language EnglishEnglish
Book Hardback
Book Handbook of Research on Consumerism in Business and Marketing Kaufmann
Libristo code: 08656847
Publishers Idea Group,U.S., March 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on...
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"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--

About the book

Full name Handbook of Research on Consumerism in Business and Marketing
Author Kaufmann, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 608
EAN 9781466658806
ISBN 9781466658806
Libristo code 08656847
Publishers Idea Group,U.S.
Weight 1920
Dimensions 152 x 229 x 40

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Economics > Behavioural economics
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