[email protected]
LIBRISTO 0
Austrian Post 5.99 € DPD courier 6.49 € GLS courier 4.49 €
phone Contact phoneHow to shop

Handbook of Marketing Research

Language EnglishEnglish
Book Hardback
Book Handbook of Marketing Research Rajiv Grover
Libristo code: 04784801
Publishers SAGE Publications Inc, August 2006
Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of... Full description
? points 617 b
260.96 € včetně DPH
In stock at our supplier Shipping in 9-12 days
Austria Delivery to Austria

30-day return policy

You might also be interested in

TOP
Gravity Falls Journal 3 Rob Ronzetti / Hardback
common.buy 19.15 €
TOP
The 48 Laws of Power Robert Greene / Paperback
common.buy 22.15 €
TOP COMING SOON
Doors of Stone Patrick Rothfuss / Paperback
common.buy 20.86 €
TOP
Demon Slayer: Kimetsu no Yaiba, Vol. 22 Koyoharu Gotouge / Paperback
common.buy 8.45 €
TOP
Demon Slayer: Kimetsu no Yaiba, Vol. 11 Koyoharu Gotouge / Paperback
common.buy 9.84 €
TOP
Tefal EasyFry & Grill Air Fryer UK Cookbook 2023 / Paperback
common.buy 16.58 €
TOP
Rebel Gardening / Hardback
common.buy 22.90 €
TOP
Alice Oseman Four-Book Collection Box Set Alice Oseman / Paperback
common.buy 38.63 €
TOP
Naked Statistics Charles Wheelan / Paperback
common.buy 17.33 €
TOP
The Print Ansel Adams / Paperback
common.buy 28.03 €
TOP
The Girl on the Train Paula Hawkins / Paperback
common.buy 9.30 €
Henri Cartier-Bresson Michael Brenson / Paperback
common.buy 16.05 €
Tintinalli's Emergency Medicine: A Comprehensive Study Guide Judith E. Tintinalli / Hardback
common.buy 328.72 €
The Big Bang Theory Adam Faberman / Paperback
common.buy 14.65 €
Dandy Style / Hardback
common.buy 39.17 €
Patternmaking for Fashion Design Helen Joseph-Armstrong / Hardback
common.buy 251.54 €

Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. Top international researchers from both academia and practice have come together here to provide a broad range of ideas and applications.

About the book

Full name Handbook of Marketing Research
Author Rajiv Grover, Marco Vriens
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 720
EAN 9781412909976
ISBN 141290997X
Libristo code 04784801
Publishers SAGE Publications Inc
Weight 1406
Dimensions 184 x 257 x 44

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account