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Handbook of Consumer Psychology

Language EnglishEnglish
Book Hardback
Book Handbook of Consumer Psychology Haugtvedt
Libristo code: 04164320
Publishers Taylor & Francis Inc, February 2008
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The r... Full description
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Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

About the book

Full name Handbook of Consumer Psychology
Author Haugtvedt
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 1280
EAN 9780805856033
ISBN 080585603X
Libristo code 04164320
Publishers Taylor & Francis Inc
Weight 2022
Dimensions 183 x 262 x 65

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology
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