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H2H Marketing
Language
English
English
Book
Hardback
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of...
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Libristo code: 33249477
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98 b
98 b
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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups:
About the book
Full name
H2H Marketing
Author
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Language
English
English
Binding
Book - Hardback
Date of issue
2020
Number of pages
267
EAN
9783030595302
ISBN
3030595307
Libristo code
33249477
Publishers
Springer Nature Switzerland AG
Weight
604
Dimensions
242 x 162 x 27
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